One of the first muesli recipes was created by a Swiss physician, Maximillan Bircher-Benner in the late 1800s. His intention was to create a balanced diet of raw vegetables and fruit used to nourish patients. Around the 1960s when interest around nutritious foods and vegetarian diets developed, muesli grew in popularity in Northern Europe. Since Alpen’s launch in the UK in 1971, it is now sold all over Europe and North America, where it is a favourite part of a high-energy breakfast. For more details, please visit our website: